Marketing in a Crisis – what to do? What a time, the world is in a state of uncertainty. No one can predict the future but one take away that we are seeing is how digital helps us to maintain communication.
The KEEN team has gone remote. In an effort to help our team and clients stay healthy we have packed up our gear, put on our sweat pants and set up offices at home. We’re on week three of working remotely and have developed a few learnings that we thought we would share.
Yee-haw! (man that’s fun to say) We are so excited to announce that we now have an office located in the home of the Cowboys, the birthplace to Tex-Mex BBQ cuisine, and the biggest state fair in all of America…Dallas, Texas!
The Christmas season is in full swing! We’ve decorated our homes and the office, worn our favourite ugly Christmas sweaters and enjoyed all the eggnog. (maybe even too much eggnog). Now, it is time for us to give back to the amazing community we live in.
Halloween can be an opportunity for brands and marketers to engage their audience in a unique and even spooky way. All around the world we see amazing ad campaigns that truly capture the essence of Halloween. In honour of this thrilling holiday, we wanted to share 5 of our favourite campaigns with you!
Gone are the easy days of social media. It’s not just posting a witty caption with a somewhat decent photo. A lot of work, strategy and expertise goes into publishing a post. Social media is one of the strongest ways to connect with your audience and it should not be thought of lightly. To be the most effective, your social goals must align with your business objectives, all while reaching your target audiences.
A GLIMPSE INTO THE FIRST EVER STRATEGY SUPERSIZER MEGACLASS This past June, about 40 strategists–seasoned and budding–gathered from across the globe in New York City to attend the first-ever ‘Strategy SuperSizer MegaClass.’ Hosted by Mighty Jungle’s CEO Mark Pollard and BBDO’s ex-head of Comms planning, Julian Cole, the class brought us a day of brand strategy, comms planning and other affairs in the world of advertising and strategy.
Learn all about what it means to be an art director! Seeing a project through from beginning to end and ensuring the look and feel remains consistent during the entire process is no easy task. We are grateful to have people like David on our team who help to guide us through the artistic process of a project and guarantee we are always delivering amazing work our clients!