Gone are the easy days of social media. It’s not just posting a witty caption with a somewhat decent photo. A lot of work, strategy and expertise goes into publishing a post. Social media is one of the strongest ways to connect with your audience and it should not be thought of lightly. To be the most effective, your social goals must align with your business objectives, all while reaching your target audiences.
A GLIMPSE INTO THE FIRST EVER STRATEGY SUPERSIZER MEGACLASS This past June, about 40 strategists–seasoned and budding–gathered from across the globe in New York City to attend the first-ever ‘Strategy SuperSizer MegaClass.’ Hosted by Mighty Jungle’s CEO Mark Pollard and BBDO’s ex-head of Comms planning, Julian Cole, the class brought us a day of brand strategy, comms planning and other affairs in the world of advertising and strategy.