Facebook’s Algorithm Change: What it means and how to adjust your strategy
Facebook’s Algorithm Change: What it means and how to adjust your strategy

It’s 2018, and with a new year comes changes to Facebook’s algorithm. According to Mark Zuckerberg the Facebook newsfeed will begin to focus on “helping you have more meaningful social interactions.” This means that instead of being shown posts that you’ll find interesting you’ll start to see more posts from friends, family, and pages you actually follow.

The Retail Apocalypse
The Retail Apocalypse

eCommerce Innovation is Changing the Retail Industry Forever In light of the announcement that Amazon has purchased Whole Foods in a deal valued at $13.7 billion, there’s no better time than the present to discuss the retail apocalypse.

Marketing For Nonprofits (On A Budget)
Marketing For Nonprofits (On A Budget)

Could you imagine a world without the arts, without summer festivals (we are known as the festival city), or without the community groups and organizations who support our neighbourhoods in all ways imaginable? I don’t know about you, but I certainly can’t!

Web Analytics
Web Analytics

Why should you care about the data from your website? Do you know who your customers are? Do you care? Of course you do! Every great business is client focused. A website is becoming the most important communication tool that a business can utilize.

What it takes to create a logo
What it takes to create a logo

“What does it take to create a logo?” It turns out that if you ask this question to five different people, you’ll get five different answers. Any work that we do for a client requires collaboration from multiple members of our team. If you ask an account coordinator what it takes to design a logo, they might say that to discover what the client is looking for a lot of investigative work is required.

Working Abroad: How A Plane Ticket May Have Made Me A Better Employee
Working Abroad: How A Plane Ticket May Have Made Me A Better Employee

Moving countries and working abroad is always a daunting and exciting experience. Personally, I moved from Australia to Canada just in time for the winter (the coldest I have ever been in my life), but rather than being afraid of the weather, I was concerned about how I would find my feet in the Canadian workforce. Lucky for me I found my tribe. Working for KEEN has proved invaluable and has showcased the many benefits of working abroad with such a talented team.

Your brand and social media: Know your voice before joining the conversation
Your brand and social media: Know your voice before joining the conversation

What does ‘branding’ mean to you?

The Skinny on PPC Advertising
The Skinny on PPC Advertising

What is PPC Advertising? PPC advertising, or Pay-Per-Click, is the type of advertising that you see along the side or top of your screen when you are browsing through the Internet. They also show up at the top of your search results page in Google.

Marketing when money’s tight: Why now’s the time to start marketing
Marketing when money’s tight: Why now’s the time to start marketing

Chances are, if you own a business in Alberta (or anywhere in North America, for that matter), you’re feeling the crunch of the economy. You’re probably looking for ways to cut expenses and searching for ideas to save money. With that you’ve likely thought of cutting your marketing and communications budget or even stopping marketing all together. I’d like to stress how bad of an idea that actually is.

Maximize your blog potential: How to maintain an awesome corporate blog
Maximize your blog potential: How to maintain an awesome corporate blog

When it comes to getting your name known online, a digital content strategy can be your best friend. Often, one of the cornerstones of a digital content strategy is a corporate blog, and for good reason. Here are just a few of the things a great business blog can accomplish: