Consider for a moment, the main form of content you come into contact with when using the web on your phone, tablet, or computer. Any time you read a news article, blog post, tweet, or Facebook status update, you interact with text. That text is displayed using the carefully chosen fonts of the website you are using. Twitter used Helvetica Neue until last year when they switched to Gotham. When people complained about Gotham’s chunkiness, they switched back to Helvetica Neue.

Redgees Best in Region for Alberta/NWT!
In our last blog post, we mentioned that we were off to Toronto, Canada for the 2015 Canadian Regional Design Award Redgees as finalists for 5 different project submissions. We asked you to cross your fingers for us, and it must have worked because Matt and Steph came home with a few more awards for KEEN Creative!

We’re Off to the 2015 Redgees April 20!
We’ve got some big news over here at KEEN Creative. We’re FINALISTS in this year’s 2015 Redgee Awards!

Buzzfeed’s Clever Approach to Advertising
If you’re like me, and I am finding as I get older that I have a lot more in common with everyone else than I realized, then you also love spending time reading nonsense articles including “23 French Fries You Need To Eat Before You Die” or just a vine of a dog playing a cowbell to “Don’t Fear the Reaper” (LOL btw).