Own it: The Importance of Owning your Social Pages & Web Hosting

Social Media & Web Hosting

Social Media

Did you know that owning your social pages and your Facebook Business Manager is just as important as owning every other asset your company has? 

When advertising on social with an agency, on your own, or with anyone else, your company needs to be the sole owner of your Facebook Business Manager and social accounts. Often times, companies choose to run their social pages and ad accounts through their agencies. While this can seem like an easy option at the time, it is not an ideal route in the long run. Not owning your social pages and ad accounts leaves you dependent on your agency, proving difficult later if you choose to switch agencies or take on the job in house. Owning your social pages also ensures that you own all of the data and statistics that come with that ownership. Loss of the previous page and campaign data is a common issue that companies run into when they don’t own their accounts. Therefore, while setting up your own social pages and ad accounts may seem like a hassle at first, it is definitely a worthwhile investment that will set you up for success! 

Another best practice with owning social pages and ad accounts is the importance of giving access to the right people. It is important to have at least two people at your company with the right access and permissions. This mitigates any issues that may arise with employee turnover or just people forgetting their credentials–it happens! If only one person has login credentials and they move on from the company, Facebook’s privacy laws prevent them from sharing the credentials with you. Additionally, if these credentials are lost, you will need to start from scratch, losing all the information and analytics you previously had. 

Social Set-Up Tips

  • Give team members at your company the appropriate roles (editor, moderator, analyst, etc.) on Facebook Business Manager, not everyone needs to have admin access. 
  • Keep your ad accounts on Facebook Business Manager clear & organized. When onboarding someone new, you want it to be easy to understand. 
  • Make an off-boarding process for when an employee leaves your company. Who is in charge of your ad accounts when that person is no longer there? 
  • Ensure that once an employee leaves your company, they no longer have access to any of your social accounts. 
  • At the end of the day, it’s your company, you’re in charge and this shouldn’t be any different for your social accounts! 

Web Hosting

Much like your social pages, your website is an incredibly valuable asset and should be treated as such. As a company, you should own your Web Hosting. While having your agency own and manage your hosting may seem convenient at first, it is crucial for you to have control over your own hosting.

What is Web Hosting?

Web Hosting is a service that allows your users to access your website on the World Wide Web (www). The server “hosts” your web files so that the web browser (ex. Chrome, Firefox, Safari, Edge) can download, process and display them as a website. Web Hosting usually provides storage for web files, MySQL databases, and email services.

If an agency is hosting your website on their server, should you ever choose to part ways, the process of moving your site away from their server will prove to be quite challenging. However, owning your hosting would allow you to be in control of the decision making and make any necessary transitions down the road smoother. It’s also a good idea to have your own web hosting so that when your website is going through testing or changes, the agency’s web team can test everything on your server, where your website will eventually exist anyways.

Web Hosting Tips

  • Before you can get Web Hosting, you’ll need a domain name. A domain is your web address. It’s what your users type into the web browser to find you. To see what’s available, check out a registrar like namecheap.com.
  • You can set up Web Hosting through services like GoDaddy, MediaTemple, or Green Geeks
  • Look for Web Hosting that does automatic back-ups, this will save you time!
  • Try to get Web Hosting with an SSL Certificate included. When installed on a web server, an SSL Certificate activates the padlock and the https protocol and allows secure connections from a web server to a browser.
  • Make sure you choose a strong username and password and share them with at least one other person in your organization. 
  • Don’t let your credit card or other credentials expire on your hosting plan, you could lose all of your hosting information!
  • You can give your agency’s web team permission to be a Technical Contact on your hosting. This allows them to easily access your hosting and help to make any changes or fixes. 

We get it, owning your social pages and setting up web hosting can be a bit intimidating. However, once it is set up and you’ve followed the best practices, it will provide so many benefits in the long term. Plus, working with an agency like KEEN means that industry experts build your site or manage your digital campaigns and can help you every step of the way but it is still best for you to own it!


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