Why Signage Should Be Part of Your Marketing Strategy
KEEN Print & Sign

Creative, compelling signage can help your business stand out from all the rest.

Here at KEEN Creative and KEEN Print & Sign, we are firm believers that using signage as a form of marketing is something that never goes out of style! Over the years we’ve worked with tons of companies on a variety of signage projects, including:

Exterior Signage

Storefronts, window decals, billboards, directional signs.

Interior Signage

Wall graphics, posters, floor graphics, retail displays.

Vehicle Wraps

Check out these cool new KEEN vehicle wraps we just finished!

Event Signage

Banners, flags, a-frames and more! (Our friends at Fountain Tire use an assortment of signage to promote themselves at events all over the country.)

Trade Show Signage

Fabric walls, backlit displays, custom trade show displays. (We just finished a pretty cool custom trade show booth for Durabuilt.)


3 Benefits of Signage as Part of Your Marketing Strategy

Signage can be a very effective part of the marketing strategy, and a great tactic to implement to reach your goals. Besides driving traffic to your business, helping customers find your store, and allowing you to stand out at an event or industry trade show, there are many reasons why you should consider adding signage to your overall marketing strategy.


1. Exposure & Recognition

Maybe you’re sponsoring an upcoming event, or purchasing advertising space in a high-traffic area. Having quality signage with your logo and messaging on it is a great way to increase exposure and recognition of your brand, and helps to keep your business top of mind (not to mention, allowing the chance to relay a specific call-to-action).

Have you ever taken the time to consider your signage inside of your store? By being strategic with your interior signage, you can draw attention to something someone wouldn’t have otherwise considered purchasing, or help your customers to find the product they’re looking for that much faster, aiding in a great customer experience.

Perhaps customers are having troubles finding your business? A strong storefront presence can draw the attention of people passing by, and even some directional signage will ensure that customers can easily find you. Your storefront is also your chance to express your brand, give the public a reason to take notice, or educate them on what you offer.

2. Variety & Creativity

Signage comes in all sizes, shapes, colours, and materials. You can design a sign to have a sleek and modern shape, a combination of bright colours, a three-dimensional texture, and even incorporate reflective materials so it stands out at night. Signage can be completely customizable, and the KEEN team here at KEEN Creative and KEEN Print & Sign can help with design and recommendations on what type of sign will best suit the overall look and feel of your company.

3. Cost-Effective

Purchasing a sign is a one-time cost that can have a year-round impact. When you compare other forms of advertising like radio commercials or print ads, although effective, they come at a high price and are only in market for a limited period of time. With signage, you’re getting brand exposure for as long as you choose to keep the sign up; so you’re reaching your audience for a longer period of time, for an overall lower cost.



Not Sure Where to Start?

Well, you’re in luck, because our team is KEEN on getting your company on track with a unique signage strategy! By having both the KEEN Creative and KEEN Print & Sign teams under one roof, you have a one-stop shop for all of your signage needs— and it only takes 3 simple steps:


Step 1: Meet with the team at KEEN Creative

We will evaluate your business goals and budget to provide some great recommendations on how you can make signage work for your company. Whether it’s a storefront, wall decals, a vehicle wrap, or a special event, our amazing team of graphic designers can design unique, eye-catching signage that will be representative of your brand, while standing out from all the rest.

Step 2: KEEN Print & Sign Begins Production

This is where the team at KEEN Print & Sign joins in on the fun! Our production team will work closely with our designers to turn your concepts into a reality. We’ve got all of the materials and printers in-house, which means we can deliver great quality within convenient timelines.

Step 3: Installation

Us KEENers like to see the job through to completion, which means looking after installation too! We have a team of professionally trained, highly qualified installers that will ensure your signage is looking just how you imagined it. Once all that is said and done, it’s time for you to reap the benefits of a strong signage marketing program!


Contact KEEN Creative or contact KEEN Print & Sign for your personalized marketing strategy recommendations!

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