Why should you care about the data from your website? Do you know who your customers are? Do you care? Of course you do! Every great business is client focused. A website is becoming the most important communication tool that a business can utilize.
What do analytics do?
Think of web analytics as the owner and sole proprietor of a small corner store (try to imagine the pre-computer era). Customers come into the shop and it’s up to the owner to keep an eye on them, take note of what they were looking at; if the shopkeeper is really curious they pay attention to how long it takes people to walk through the store and what areas caught their attention.
If a third of your customers came in looking for bread, but it was hidden in a dark and difficult-to-find corner in the back of the shop customers would likely go to the shop next store. Great owners pay attention to the process of the typical buyer and tweak the store to better fit their needs.
What does bread have to do with analytics? Well, the example of the old-timey shopkeeper is exactly what analytics do for your website!
Setting up analytics to collect and evaluate data allows you to understand and optimize the user experience on your website.
Analytics are cool (we promise)!
Curious about what page users are landing on (spoiler: it’s not always the homepage) and where they go from there? Heat mapping tracks this data and provides a visual representation of where users spend their time and places that they’re not looking.
Everyone loves a good menu.
Did your company recently buy a billboard, run a radio spot, or start posting social media content? Web analytics allows direct comparison between the typical number of visitors compared to post-advertisement numbers. Analytics is another way to track increased interest and engagement after marketing activities.
Session replay would be the most boring movie ever made to most people, but programmers and user experience design experts find this type of stuff fascinating! This neat analytics tool can record a visitor’s journey within a website and provide insight into site usability, customer experience, consumer behaviour, and customer service. Do users actually understand the layout and design of your site? Analytics has the answer!
Are visitors landing on your site then leaving? The bounce rate measures how many users are landing on your page then abandoning the page. This percentage basically rates the effectiveness of your landing page. However, interpretation of analytics isn’t always simple. If your site is designed so visitors find what they are searching for on the first page then the bounce rate may not be a valuable thing to measure.
It is important for websites to implement web analytics, but the next (equally important) step is monitoring and analyzing the data. Interested in what analytics can do for your website? Get in touch and we can help!